Instagram is testing the removal of visible likes in six more countries. They include Ireland, Italy, Japan, Brazil, Australia and New Zealand. In these countries only the uploaders will see how many likes their pictures received. This has of course impact on influencers: the days of counting likes as a measure of publicity are commming to an end. The actual impact on influencers remains to be seen, but I do think this move of Instagram will put many influencers simply out of business.
However, if your business uses Instagram to reach out to customers, the removal of visible likes won’t put you out of business. But it’s a reminder that those platforms are not primarily designed for advertising your business. Therefore, our customers have begun building their own ecosystems for their customers. A content hub serves as source for information that is distributed to customers. On top of the content hub, our customers are using a mix of various mobile app technology to distribute the content to their customers. To that end, our qonnect platform provides our customers with mobile native apps, progressive web apps and mobile newsletter apps (an alternative to WhatsApp newsletters that will be banned from WhatsApp in December).
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