Tech companies produce products and services that help people around the globe. Without tech companies like Apple, Microsoft, Google, and IBM, much of the online world we take for granted would not exist.
Tech companies are also leaders in communication technologies, with many producing their phones, tablets, and other devices that have embedded software that they use to advertise their products.
The rise of video marketing has been a big boost to tech company marketing efforts because it's a visual form of communication that resonates well with today's audiences due to how technologically advanced people have become. As a result, more tech companies turn to explainer videos to get the word out about their new products and services.
With so many top-notch tech products being released daily, users need help understanding how these items work so they can make an informed decision regarding which products they want to buy.
To help tech companies produce the most effective explainer videos possible, here are five tips that can be implemented into their marketing efforts.
1. Keep it Simple
Don't make your potential customers feel dumb because you assume they don't understand basic technology concepts related to what you're trying to sell. Explaining something complex simply is not an easy task, but if done correctly, it will ensure your audience isn't left scratching their heads after watching your video.
You must carefully choose words and simplify complex ideas so that everyone will understand exactly what you're trying to convey in each scene of your explainer video—and avoid confusing viewers with jargon or industry-specific terms they don't know.
2. Use Real People Instead of Animated Characters
Rather than using cartoon characters to explain your product, hiring real people who are already experienced in presenting new technology products can help you produce a video that's more realistic and engaging. The use of generic cartoon characters in explainer videos is one of the most common mistakes companies make when creating their own marketing videos. It hinders them from creating a unique brand identity due to their lack of authenticity.
Since an explainer video with a real spokesperson helps humanize your business and provides a level of comfort for viewers, this option makes a lot more sense compared to using cartoons. It allows people watching your video to emotionally connect with what you're selling, and such a connection will equate to more sales in the long run.
3. Use Whiteboard Animation Videos
When you want to explain something complex, whiteboard animation videos can effectively get your message across. This animation technique is very popular because it's simple and easy to understand for viewers. It ensures that you won't lose their attention even if what you're trying to say is complicated or boring. Like real people, whiteboard animation videos allow people watching your video to see how technical aspects work without overloading them with too much information from the get-go.
The benefit of using whiteboard animation instead of other explainer videos is that this technique blends both images and text, reinforcing your information.
4. Be Clear and Concise
Some people assume that the goal of an explainer video is to tell as much as possible about what you're selling—but if you try to cram too much into one scene, it's going to overwhelm people watching your video. In order for them to make a purchasing decision, they need to be able to clearly understand what you're selling, not feel distracted by extra details that don't matter.
To avoid the aforementioned scenario, keep every scene in your video concise and free from any unnecessary information or filler that could derail attention away from your product or service—and cut down on the number of scenes you use if necessary just so viewers will stay focused on what you're trying to convey.
If there's too much information in your explainer video, people will lose interest quickly and likely not take any action after watching what you've created; therefore, it's better to be concise with every scene to keep attention locked in on your business.
5. Include a Call-to-Action at the End
Now that viewers have an understanding of what you're selling, they need to know how they can go about purchasing or using whatever product or service you wish to promote—which is why including a call-to-action is so important at the end of your explainer video—telling them exactly where they can get more information or even directing them towards an online page where they can place products for tech company.
Takeaway
Explainer videos are one of the most commonly used video marketing campaigns to promote brands, products, and services. Since many internet love watching online videos, using this form of content marketing can help businesses connect with their audience to introduce new releases without too much effort.
For tech companies with difficult to foreign terms to remember, using explainer videos can be the best way to communicate with target audiences. After all, not everyone is tech-savvy, and knowing tech-related phrases can be difficult. That’s why explainer videos as a marketing tool come in handy. These tips should help tech companies to use explainer videos effectively!
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: https://www.linkedin.com/in/andreoentoro/
