Explainer videos are a way a company can explain a product to potential consumers in a fun, engaging, and exciting way. Explainer videos are handy for e-commerce stores with no physical presence beyond your website. By using explainer videos, you're able to leave an impression about the products that your company sells through short clips that will open people's minds to what you have to offer.
What exactly is an explainer video?
Explainer Videos are a powerful tool that can increase conversions for your website. Did you know that 88% of customers are more likely to buy a product online after watching an explainer video?
Compared to other content marketing campaigns, explainer videos are an extremely efficient way to catch people's attention. Explainer videos are 1-2 minutes long content that captures the audiences' attention using illustrations, animation, or live-action footage.
This content form helps you explain your product better than any other form of media such as images, photos, static videos, or text. With this kind of video production content, you're able to portray what your business is about more efficiently without the cost being too high for small businesses with limited budgets.
10 Reasons why your business should use these types of videos:
1. Mobile Friendly
Even though most businesses now operate online, more than half of all consumer internet traffic is mobile. There are also more products being purchased from mobile devices than ever before. Since almost everyone has their phone with them at all times, it's a great way to get in touch with your clients when they're out and about by sending them a link to an explainer video that explains what you have to offer.
2. The Ability To Communicate With Your Video
In order for videos to take off, the one thing that you need is a voiceover. This will allow people watching your video on their phone or on their laptop/computer speakers to hear the message you want to communicate directly from you. It personalizes it more than just having text on the screen explaining everything that's taking place.
3. More Engagement Than A Still Image
So many businesses rely on using still images on their websites, but often customers aren't looking at all of them. By having a video, you can grab their attention with movement and use sound from the get-go, encouraging more engagement than just showing them a picture of your product.
4. Boost In Sales And Conversions
Since it's already been established that videos are more engaging than still images, you'll see more conversions when people choose to watch your explainer video rather than going through your website on their own.
This is because by moving one step further to show them a brief clip about what you have to offer, they'll be swayed into purchasing since they know exactly what product or service you can provide for them.
The first two factors ensure that consumers will remember your business over the long term, while the latter two factors will help increase sales and conversions.
5. Used As A Marketing Tool
Some businesses use explainer videos as a marketing tool by playing video on display screens in high-traffic areas like airports or malls. This can be done by using videoblocks.com, which allows you to pay for your explainer video once and have it placed at different locations throughout the country, helping boost brand awareness and customer engagement all over the USA and Canada! Explainer videos are perfect for any business looking to sell their product or service and want their viewers to remember what they have to offer.
6. Build brand trust
An explainer video shows customers that you are willing to go the extra mile for them by being on your side. It builds brand trust and makes it so much easier to get in touch with what your business is about, which helps viewers to remember it long-term.
7. You'll See An Increase Of Traffic To Your Site
When you have a new website or product, there's always the challenge of getting traffic over to that site. This can be done easily by creating an explainer video used on social media sites like Facebook, Twitter, or even YouTube.
These videos are typically made public, which means anyone who comes across them will be able to find what your business is all about without having to worry about seeing the same video over and over again.
8. Boosts Customer Engagement
By sharing your explainer videos on social media, you're not just promoting it to new viewers but also encouraging engagement with the customers that are already following your business online. When they watch the video, there are more chances for them to share or like it, which will bring attention to your business from their friends and family who might be interested in what you have to offer as well.
9. Sharable On Any Social Media Site
One of the best things about using an explainer video on Facebook or Twitter is that people can easily share it with their friends who may be interested in what you have to say without sending them a link (which frequently directs them to your home page).
10. Increase Your Leads
If you've ever created cold leads on Facebook or Twitter, it can be difficult to keep track of everyone who has seen what you're all about. By having an explainer video play automatically when people arrive at your site, that number will increase more than by just showing them a text or still images since there's a chance for more of them to watch the full clip (if they choose to do so).
When this is done, they'll already know exactly what you have to offer and what makes you unique compared to the other companies out there, making it easier for your business to get even more leads which eventually equals more revenue! There are many different types of videos that can be used.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: https://www.linkedin.com/in/andreoentoro/
