Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion
A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes. Apple last year announced the App Tracking transparency (ATT) policy, which requires that apps ask permission to track users. In April this year, the policy was finally implemented. Apps can no longer … Continue reading Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion
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