When it comes to data analysis, one of the most important things to consider is your target audience. A persona is one way to help you better understand your target audience and what they want or need from your product or service. It is a semi-fictional character that represents a specific segment of your target...
Author: Martin Treiber
What is a buyer persona and why do I need one?
A buyer persona describes the person who represents your target audience. Although fictional, this persona is based on extensive research into your desired or existing audience. It might also be called a customer persona or audience persona or a marketing persona. It is impossible to get to know each prospect or customer individually. However, you...
What is a Style Guide and why you need one
A style guide is a document that outlines how the various elements of your company's design should be used in public. It contains, among others, the logo, colors, and fonts. It also determines where and how these elements should be used. Consistent communcation Communication is key for your company. It must communicate with customers, employees,...
Every fourth company in Austria sees no benefit in digitization
Not even the Covid19 pandemics is helping to accelerate the digitization process in Austria. The majority of companies also expects that the innovations won't last. The fifth Austrian digitization Index, which Strategy Consultant Arthur D. Little (ADL Austria) and Marketmind collected on behalf of Drei, revealed that a fourth of Austrian companies see no benefit...
How to develop a content marketing strategy?
In order to develop an effective content marketing strategy, you will need to firstly identify your target audience and what kind of content they would find useful or interesting. Once you have a good understanding of your target audience, you will need to come up with a plan for creating and distributing engaging content that...
What is consciousness?
Consciousness refers to the state of being aware of and able to think, feel and perceive. It is the ability to be aware of your surroundings and make decisions. It is the ability to be aware of your own thoughts and feelings and to interact with the world around you. Consciousness is thought to be...
What is a Workation? Should you try one?
A workation is a new trend that is becoming popular among young professionals. It is a combination of work and vacation, usually involving remote work in a location outside of an individual's usual office. For example, someone might work from a beach resort for a week, or from a cabin in the woods for a...
How much does Content Marketing Cost?
Content is key to inbound marketing. Companies need to have content when potential customers contact them. Blog articles, social media posts, as well as white papers, ebooks, webinars, videos and newsletters, case studies, user guides and newsletters are all content that companies require to present themselves in the best possible light to potential customers. Many...
What is a serial novel?
A serial novel is a piece of fiction that is published in numbered installments. You can publish these installments at any time for almost any length of time. However, the most common are weekly or monthly ones. The traditional publication of serialized novels has been by literary magazines, newspapers, or other periodicals. The format has...
What is user-centered design?
User-centered design is a term used in the software industry to describe designs that focus on the users' needs and experience. The idea is that by understanding users' goals, motivations and needs, designers can create better software that is more enjoyable and easy to use. User-centered design is sometimes also called human-centered design or user...
