The first large-scale, crowdsourced study that monitors how Meta tracks people across the internet By: Surya Mattu, Angie Waller, Simon Fondrie-Teitler, and Micha Gorelick Introduction Have you ever shopped for a product online only to see the item appear ad nauseam in your Facebook or Instagram feeds? This is often the result of the Meta...
When it comes to data analysis, one of the most important things to consider is your target audience. A persona is one way to help you better understand your target audience and what they want or need from your product or service. It is a semi-fictional character that represents a specific segment of your target...
A buyer persona describes the person who represents your target audience. Although fictional, this persona is based on extensive research into your desired or existing audience. It might also be called a customer persona or audience persona or a marketing persona. It is impossible to get to know each prospect or customer individually. However, you...
A style guide is a document that outlines how the various elements of your company's design should be used in public. It contains, among others, the logo, colors, and fonts. It also determines where and how these elements should be used. Consistent communcation Communication is key for your company. It must communicate with customers, employees,...
Not even the Covid19 pandemics is helping to accelerate the digitization process in Austria. The majority of companies also expects that the innovations won't last. The fifth Austrian digitization Index, which Strategy Consultant Arthur D. Little (ADL Austria) and Marketmind collected on behalf of Drei, revealed that a fourth of Austrian companies see no benefit...
In order to develop an effective content marketing strategy, you will need to firstly identify your target audience and what kind of content they would find useful or interesting. Once you have a good understanding of your target audience, you will need to come up with a plan for creating and distributing engaging content that...
Consciousness refers to the state of being aware of and able to think, feel and perceive. It is the ability to be aware of your surroundings and make decisions. It is the ability to be aware of your own thoughts and feelings and to interact with the world around you. Consciousness is thought to be...
A workation is a new trend that is becoming popular among young professionals. It is a combination of work and vacation, usually involving remote work in a location outside of an individual's usual office. For example, someone might work from a beach resort for a week, or from a cabin in the woods for a...
Content is key to inbound marketing. Companies need to have content when potential customers contact them. Blog articles, social media posts, as well as white papers, ebooks, webinars, videos and newsletters, case studies, user guides and newsletters are all content that companies require to present themselves in the best possible light to potential customers. Many...
