It is crucial for a business to be in people's minds when they decide to purchase products or use services. This is the primary purpose of advertising and marketing: to ensure that your business is always within reach. Social media platforms allow you to target audiences and automatically send campaigns to the right people at...
Author: Martin Treiber
It’s time to say goodbye to Google Analytics
Google announced that they will be ending the old version of Google Analytics, also known as Universal Analytics, on July 1, 2023. This means it is time to either migrate to the next generation Google Analytics 4 or switch to an alternative like Matomo. Although this announcement may shock many, it will have a significant...
A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads
Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in Apple apps such as the App Store, Apple News, and Stocks. In a presentation shared with advertisers, Apple cited internal data showing that, in the first quarter...
Instagram is testing Full Screen Content
TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email newsletter and find out where you were at the time? Apple made it impossible to track this information in September 2021, causing a little panic among marketers. As a built-in...
A passwordless future comes to all major platforms in 2023
Tech giants Apple and Google announced they had committed to passwordless sign in across all platforms they control over the next year. This means that passwordless authentication is coming to all major platforms within the next year: Android and iOS mobile operating system; Chrome, Edge and Safari browsers; Windows and macOS desktop environments. Google published...
What is Digital Transformation?
In a rapidly developing digital world, organisations are under pressure to keep up with the competition and meet the ever-changing needs of their customers. To stay ahead, they need to find ways to evolve and transform their business models, processes and operations. This is where digital transformation comes in. Digital transformation is the integration of...
What is a Microsite?
A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand. Microsites can help brands achieve a...
20 tools that increase your business productivity
Productivity tools save you time and make your work more efficient by limiting distractions, simplifying simple tasks like checking your email, and simplifying complex tasks. These tools are particularly useful for jobs in the office or any other career that requires excellent time management skills and online communication. You may be happier with your job...
Does a podcast make sense for your business?
Podcasts as branded content are big business. Not only media partners are interested in long-form audio, but many companies have started podcast production departments within their own businesses, hoping to attract new and old audiences. This is not surprising. Data indicates that over half of Americans listen to podcasts. The 25% who listen to podcasts...
