Content is key to inbound marketing. Companies need to have content when potential customers contact them. Blog articles, social media posts, as well as white papers, ebooks, webinars, videos and newsletters, case studies, user guides and newsletters are all content that companies require to present themselves in the best possible light to potential customers. Many...
Author: Martin Treiber
What is a serial novel?
A serial novel is a piece of fiction that is published in numbered installments. You can publish these installments at any time for almost any length of time. However, the most common are weekly or monthly ones. The traditional publication of serialized novels has been by literary magazines, newspapers, or other periodicals. The format has...
What is user-centered design?
User-centered design is a term used in the software industry to describe designs that focus on the users' needs and experience. The idea is that by understanding users' goals, motivations and needs, designers can create better software that is more enjoyable and easy to use. User-centered design is sometimes also called human-centered design or user...
Google Analytics 4 Frequently Asked Questions
Google will shut down Universal Analytics on July 1, 2023. Its sucessor Google Analytics 4 (GA4) is very different, so many questions arise in this transition phase to GA4. Here, we answer to most basic questions, like when should I upgrade to Google Analytics 4? What happens to my existing data? Are there any disadvantages...
Google’s Imagen AI creates photorealistic images from natural text
Text-to-image artificial intelligence programs have been around for a while now. However, a new AI program called Imagen, developed by Google, is able to generate realistic images based on textual descriptions, and the results are pretty impressive. Imagen uses natural language text input to convert input text into embeddings. The text embedded in the image...
Apple’s Passkeys are the end of the Password
We've been promised a safer, password-free future for years. But it seems that 2022 will really be the year when millions of people stop using passwords. Apple announced Passkeys at the WWDC 2022. This means that passwordless logins will be available for Macs, iPhones and iPads with the next update of the operating system in...
Cookieless tracking with ETags, Local and Session Storage and Indexed DB
You're likely to have heard of the ongoing controversy surrounding browser cookies and their use. Browsers are gradually phasing out cookie technology and they are heavily regulated by privacy guidelines such as the GDPR or the CCP. This is a significant step towards a privacy-oriented internet. However, it is also affecting the core functionality of...
5 Top Design Feedback Tools for Designers & Developers
The web design process has evolved significantly over the past couple of years. More and more agencies now work with remote clients and team members, which underscores the need to streamline the design feedback process and ensure creative collaboration between the two. The most common issues in the design process include communication barriers when gathering...
What is the Double Diamond design model?
There are many ways to design. Design is not like other disciplines that have immutable processes. Design is a field that encourages and allows practitioners to adapt and change their methods. As such, the design process could be seen as antifragile: it is similar to a forest strengthened by fire or a muscle that is...
What is Bionic Reading?
Bionic Reading allows users to simplify text and eliminate distractions. The app highlights the most important parts of text and revises them accordingly. This helps to guide the eye through the text and aids in the brain's recall of previously learned words. It does so by guiding the eyes through text with artificial fixation points....
