TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and personal branding. TikTok, which has more than 1,000,000 users, was the most popular domain in the world in 2021, even more popular than Google. TikTok is the most popular platform for sharing video...
Author: Martin Treiber
Marketing in a cookieless world
Google has stated that it will eliminate third-party cookies by 2023. Google's announcement will have a huge impact on the marketing industries and make them move to a cookieless future. To maintain their sales, 44 percent of marketers plan to increase their spending by 5-25 percent. Marketing without Third-Party Cookies While your devices don't always...
Connecting online with offline for retail
In a world that is increasingly driven by online technology, it is easy to forget the importance of connecting online with offline for creating the best possible customer experience. For retail businesses, this connection is essential to success. There are a number of reasons why connecting online with offline is important for retail businesses. Customer...
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their explicit consent. Privacy advocates applauded the initiative. Facebook warned that it would bring down targeted advertising companies. Research published last week shows that App Tracking Transparency does not always prevent the collection of surreptitious personal...
OpenAI’s most recent picture-making AI DALL-E is incredible
OpenAI's picture-making neural network DALL-E was revealed in 2021. The program's human-like ability of combining different concepts in new ways was remarkable when it was first announced. It produced images that were surreal and cartoonish but showed that the AI had learnt key lessons about how the world works together. DALL-E's avocado chairs had all...
Podcast engagement is booming – Female listeners are driving growth
It is well-documented that new content options like podcasts have been appealing to consumers throughout the pandemic and are still gaining mainstream popularity. This is due to the growing number of podcast listeners, both in multicultural and older age groups. Light podcast listeners make up almost half of all podcast listeners today (49%) and data...
Is server-side tracking the solution to privacy and cookie woes?
There are a lot of articles that misrepresent the process of server-side tracking or ignore key facts. In this article, we cover the most important aspects of server-side tracking and explain how you can use it for your business. What does server-side tracking actually mean? Server-side tracking requires that you change the way you track...
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data. Matomo offers such as feature and from a technical point of view, it's simply a matter of adding a line into the matomo script. This sets a cookie to prevent...
The six step guide for a sucessful content marketing strategy
Content marketing is an important part of you overall business strategy. It helps you build trust with your audience and it allows you to connect with your audience on a deeper level. Your content will not only help you attract leads but also educate prospects and increase awareness about your brand. A sucessful content marketing...
Get more done with Asynchronous Communication
Synchronous communication is a type of communication where two or more parties are connected in real-time, typically in face to face meetings, via video conferencing or VoIP. This type of communication is often used in business meetings or conferences, as it allows all participants to see and hear each other in real-time. This can be...
