Open post Instagram is testing Full Screen Content

Instagram is testing Full Screen Content

TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...

Open post What is Digital Transformation?

What is Digital Transformation?

In a rapidly developing digital world, organisations are under pressure to keep up with the competition and meet the ever-changing needs of their customers. To stay ahead, they need to find ways to evolve and transform their business models, processes and operations. This is where digital transformation comes in. Digital transformation is the integration of...

Open post What is a microsite

What is a Microsite?

A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand. Microsites can help brands achieve a...

Open post Marketing in a cookieless world

Marketing in a cookieless world

Google has stated that it will eliminate third-party cookies by 2023. Google's announcement will have a huge impact on the marketing industries and make them move to a cookieless future. To maintain their sales, 44 percent of marketers plan to increase their spending by 5-25 percent. Marketing without Third-Party Cookies While your devices don't always...

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