Human capital is the best resource to achieve a competitive company. If you are the owner of a company or are in charge of the Human Resources department of a business, this article contains relevant information for you. In the article below, you will learn the most recommended strategies to manage and exploit talent for...
Author: Martin Treiber
What is a Quiz Funnel and how does it work?
A quiz funnel is marketing tool that helps you segment visitors by way of an online quiz. The quiz asks people questions that let you segment them into different "buckets". Typically, a quiz ends with personalized product recommendations that are based on your answers. Fun Fact: The New York Times' "How Y'alls, Youse and You...
Can I use Google Analytics without risk?
Google Analytics violates the GDPR and using this tool is illegal and using it is a risk. These and similar headlines have often appeared in the media in recent weeks. The reason for these headlines and press coverage on Google Analytics was due to decision by the data protection authority in Austria. THe agency found...
What are Micro Frontends?
Micro frontends are an architectural concept, based on the principle of breaking down your app into smaller apps with their own repositories that focus on one feature. This architecture can be used in many ways and allows for a great degree of flexibility. For example each app can be implemented using different frameworks. Or, it...
Software Development Team Trends for 2022
Software development teams will continue to work remotely in 2022. Remote work is here to stay, and employees won't come back to the office.
Web3 – Current State of Affairs
Web3 is a blockchain-based attempt to technically and socially improve and decentralize the World Wide Web.
Proof of Stake – Will this make Ethereum Eco-Friendly?
NFTs, so called non fungible tokens that can represent digital art, music and videos, saw a huge increase in demand last year, reaching $44 billion. The blockchain network that most NFTs are traded on is Ethereum. The massive media coverage, however, drew attention to another issue: the huge energy wastefulness involved in cryptocurrency mining. This...
Digital Trends in Retail 2022
It's clear that digital transformation in retail has been accelerated by the recent global events and that this trend won't slow down.
Massive online surveillance by PenLink: Google is ‘best’, Apple ‘phenomenal’
A small Nebraska company called PenLink claims it does very good business with law enforcement agencies in the US and around the world. The company specializes in helping investigators monitor users of messenger services and social networks. Acting as an intermediate instance, they collect the data streams from Facebook, Google & Co. and passes them...
AirTags have serious Privacy Issues
When Apple released AirTags last spring, many marvelled at the effectiveness of the coin-shaped trackers in locating lost items. At the same time, many early reviewers raised concerns because the AirTag's remarkable accuracy makes it a powerful stalking tool. This was proven by several cases of stalking that got a larger media coverage. There is...
