In the age of instant gratification, users are more likely to engage with content that is easily accessible and requires little effort to consume. This is especially true for mobile users, who are often on the go and have less time to dedicate to reading long-form content. Tappable content, such as listicles, infographics, and short...
Author: Martin Treiber
Book sales have soared since the pandemic – but the industry must adapt to engage with new readers
One day each October, the UK publishing industry focuses its attention on a large number of high-profile new book releases. “Super Thursday”, as it is known in the trade, is the start of a seasonal promotion during which authors battle for space inside bookshops and under Christmas trees. The timing is important, as the book-selling...
Why SaaS companies are behaving more like media companies
If you’re a SaaS company CEO, it’s easy to feel like you’re at a disadvantage when it comes to content marketing. You can’t hire celebrity bloggers or be the first to cover a new topic. And, if you’re starting from scratch, it can be hard to attract attention. And, that’s certainly true. But, even if...
How to Create a High-Performing Team: 3 Key Tactics
Human capital is the best resource to achieve a competitive company. If you are the owner of a company or are in charge of the Human Resources department of a business, this article contains relevant information for you. In the article below, you will learn the most recommended strategies to manage and exploit talent for...
What is a Quiz Funnel and how does it work?
A quiz funnel is marketing tool that helps you segment visitors by way of an online quiz. The quiz asks people questions that let you segment them into different "buckets". Typically, a quiz ends with personalized product recommendations that are based on your answers. Fun Fact: The New York Times' "How Y'alls, Youse and You...
Can I use Google Analytics without risk?
Google Analytics violates the GDPR and using this tool is illegal and using it is a risk. These and similar headlines have often appeared in the media in recent weeks. The reason for these headlines and press coverage on Google Analytics was due to decision by the data protection authority in Austria. THe agency found...
What are Micro Frontends?
Micro frontends are an architectural concept, based on the principle of breaking down your app into smaller apps with their own repositories that focus on one feature. This architecture can be used in many ways and allows for a great degree of flexibility. For example each app can be implemented using different frameworks. Or, it...
Software Development Team Trends for 2022
Software development teams will continue to work remotely in 2022. Remote work is here to stay, and employees won't come back to the office.
Web3 – Current State of Affairs
Web3 is a blockchain-based attempt to technically and socially improve and decentralize the World Wide Web.
Proof of Stake – Will this make Ethereum Eco-Friendly?
NFTs, so called non fungible tokens that can represent digital art, music and videos, saw a huge increase in demand last year, reaching $44 billion. The blockchain network that most NFTs are traded on is Ethereum. The massive media coverage, however, drew attention to another issue: the huge energy wastefulness involved in cryptocurrency mining. This...
