A Design Sprint is a five-day process that help you answer critical business questions through design, prototyping and testing ideas with customers. It was developed at GV and blends business strategy, behavior science, design thinking and more into a process that any business can use for their products. Why a Design Sprint? Devising a new...
Author: Martin Treiber
What are User Stories?
User Stories are brief descriptions of a product feature from the point of view of the user. They usually follow a basic template.
What are Wireframes?
Wireframes are a two-dimensional skeletal outline for a website or an app. It is similar to an architectural blueprint.
CNIL has ruled that Google Analytics’ use is against the GDPR
The French Data Protection Agency CNIL (Commission nationale de l'informatique et des libertes) has ruled that Google Analytics' use is against the GDPR. The CNIL began issuing notices to website administrators using Google Analytics.
What is First Party Data?
First party data is information about individuals that is collected directly from them, rather than from third-party vendors.
What is the Bored Ape Yacht Club?
Have you heard of the Bored Ape Yacht Club (BAYC)? Many celebrities are already a member if this club: Paris Hilton, Jimmy Fallon or Steph Curry to name a few. This means that they have all purchased one of 10,000 NFTs of apes with different attributes and traits.
Wordle: How a simple UX Design just feels right
Every now and then, something simple changes our lives. The paperclip, Post-its or the iPod are just a few examples. Over the past few weeks, Wordle has become a hugely popular word game. To argue that Wordle is the hottest thing for January 2022, wouldn’t be far-fetched. Wordle went under the radar for most of...
The essential guide to server-side tracking
Digital marketers are starting to embrace server-side tracking, which is shaking up web analytics.
More action on your own website – how to increase your CTA
Anyone who owns or operates their own website strives to use various tools such as SEO optimization, emails, Google Ads, German cannabis stocks or social media marketing to ensure more conversion rates, i.e. more traffic on their own website. However, traffic alone is not enough; it is much more important how to optimize your own...
The quick Guide to Matomo Analytics
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
