Not even the Covid19 pandemics is helping to accelerate the digitization process in Austria. The majority of companies also expects that the innovations won't last. The fifth Austrian digitization Index, which Strategy Consultant Arthur D. Little (ADL Austria) and Marketmind collected on behalf of Drei, revealed that a fourth of Austrian companies see no benefit...
Author: Martin Treiber
How to develop a content marketing strategy?
In order to develop an effective content marketing strategy, you will need to firstly identify your target audience and what kind of content they would find useful or interesting. Once you have a good understanding of your target audience, you will need to come up with a plan for creating and distributing engaging content that...
What is consciousness?
Consciousness refers to the state of being aware of and able to think, feel and perceive. It is the ability to be aware of your surroundings and make decisions. It is the ability to be aware of your own thoughts and feelings and to interact with the world around you. Consciousness is thought to be...
What is a Workation? Should you try one?
A workation is a new trend that is becoming popular among young professionals. It is a combination of work and vacation, usually involving remote work in a location outside of an individual's usual office. For example, someone might work from a beach resort for a week, or from a cabin in the woods for a...
How much does Content Marketing Cost?
Content is key to inbound marketing. Companies need to have content when potential customers contact them. Blog articles, social media posts, as well as white papers, ebooks, webinars, videos and newsletters, case studies, user guides and newsletters are all content that companies require to present themselves in the best possible light to potential customers. Many...
What is a serial novel?
A serial novel is a piece of fiction that is published in numbered installments. You can publish these installments at any time for almost any length of time. However, the most common are weekly or monthly ones. The traditional publication of serialized novels has been by literary magazines, newspapers, or other periodicals. The format has...
What is user-centered design?
User-centered design is a term used in the software industry to describe designs that focus on the users' needs and experience. The idea is that by understanding users' goals, motivations and needs, designers can create better software that is more enjoyable and easy to use. User-centered design is sometimes also called human-centered design or user...
Google Analytics 4 Frequently Asked Questions
Google will shut down Universal Analytics on July 1, 2023. Its sucessor Google Analytics 4 (GA4) is very different, so many questions arise in this transition phase to GA4. Here, we answer to most basic questions, like when should I upgrade to Google Analytics 4? What happens to my existing data? Are there any disadvantages...
Google’s Imagen AI creates photorealistic images from natural text
Text-to-image artificial intelligence programs have been around for a while now. However, a new AI program called Imagen, developed by Google, is able to generate realistic images based on textual descriptions, and the results are pretty impressive. Imagen uses natural language text input to convert input text into embeddings. The text embedded in the image...
Apple’s Passkeys are the end of the Password
We've been promised a safer, password-free future for years. But it seems that 2022 will really be the year when millions of people stop using passwords. Apple announced Passkeys at the WWDC 2022. This means that passwordless logins will be available for Macs, iPhones and iPads with the next update of the operating system in...
