The Internet’s first two decades, roughly from the 1980s to the early 2000s, was built on open protocols and managed by the community. This allowed people and organizations to grow their Internet presence while knowing that the rules would not change in the future. This first Internet era saw the creation of huge web platforms...
Author: Martin Treiber
Availability Heuristic and Representativeness Bias: How to deal with it as Developer
Availability heuristic was first introduced in 1973 by psychologists Amos Tversky and Daniel Kahneman in the paper titled “Availability: A Heuristic for Judging Frequency and Probability.” Tversky and Kahneman explain that the availability heuristic is a product of human nature to rely on information that is readily available—information that is easily recalled from memory. The...
Remote and hybrid Work in 2022 – Trends and Predictions
Companies that refuse to accept the new reality of remote and hybrid work (without good reasons) will start to look out of date, especially as the benefits for diversity, recruitment, and work-life balance increase. But hybrid work experiences still friction. While 2021 was about getting bosses to allow people to choose where they want to...
How to develop a winning Customer Engagement Strategy
A customer engagement strategy is of paramount importance for your business. There are several key elements that you have to take into account when you develop a customer engagement strategy. 1. Your website and app should define the ideal customer journey This is the first step in your customer engagement strategy. Without it, you would...
8 Reasons why your Business should invest in Customer Engagement
Customer engagement is a very popular buzzword for online businesses. It measures a brand’s interactions with customers at all touchpoints during their entire lifecycle. Brands can build and strengthen a connection with customers by engaging them on a variety channels. This adds value beyond mere transactional relationships. Customer engagement has many benefits One might wonder...
How can you measure customer engagement?
Although there is no single formula for calculating customer engagement and it can be literally measured by nearly every marketing KPI in the world, there are some metrics that can be combined to provide the best way to estimate the level of engagement for your company. Average time on site/page The most important on-site metrics...
The IKANGAI Holiday Gift Guide – 30 Gift Ideas for your perfect Present
The holiday season is around the corner. We’ve compiled a gift gide with 30 gifts ideas for you. 1. Cloudstratus On Running’s shoes signature feature are loopy nubs at the soles. They can be found in many configurations on all Swiss brand’s kicks. They provide extra cushion for runners who require it, absorb impacts and...
10 Reasons why Progressive Web Apps are better than mobile Websites
Businesses have long realized that mobile websites and mobile apps are a great way to reach customers. Some companies use both apps and mobile websites, while others might prefer either mobile apps or mobile websites.
A Four Step Strategy for Super Apps
Super apps are something you might have heard of if you live in the West. If you live in Asia, you’re probably using one since Super apps are most common in Asia. But what exactly are super apps? And what does this mean for your business strategy? Super apps are essentially a single platform for...
The 4 Stages of Digital Transformation
Digital technologies play a transformative role in modern economic life. However, most companies are still struggling to understand how to capture the various types of value these technologies provide. It is not easy to develop a strategy that fully leverages the digital value of these technologies. Firms often assume that digital technology will bring about...
