The team that participates during the discovery phase is a key factor in your product’s success. The project’s complexity, goals and the number of specialists required to make the team work depends on their needs. Here is a list of team members for a discovery-phase team. Project Manager. The project manager plans and organizes meetings...
The discovery phase is a process of collecting and analysing information about the project. It precedes the development process and allows getting a well-rounded and comprehensive understanding of goals, scope, and possible limitations. The discovery phase (or stage), is where you study the target market, determine your product-market fit, and gather all project requirements. People...
The Internet’s first two decades, roughly from the 1980s to the early 2000s, was built on open protocols and managed by the community. This allowed people and organizations to grow their Internet presence while knowing that the rules would not change in the future. This first Internet era saw the creation of huge web platforms...
Availability heuristic was first introduced in 1973 by psychologists Amos Tversky and Daniel Kahneman in the paper titled “Availability: A Heuristic for Judging Frequency and Probability.” Tversky and Kahneman explain that the availability heuristic is a product of human nature to rely on information that is readily available—information that is easily recalled from memory. The...
Companies that refuse to accept the new reality of remote and hybrid work (without good reasons) will start to look out of date, especially as the benefits for diversity, recruitment, and work-life balance increase. But hybrid work experiences still friction. While 2021 was about getting bosses to allow people to choose where they want to...
A customer engagement strategy is of paramount importance for your business. There are several key elements that you have to take into account when you develop a customer engagement strategy. 1. Your website and app should define the ideal customer journey This is the first step in your customer engagement strategy. Without it, you would...
Customer engagement is a very popular buzzword for online businesses. It measures a brand’s interactions with customers at all touchpoints during their entire lifecycle. Brands can build and strengthen a connection with customers by engaging them on a variety channels. This adds value beyond mere transactional relationships. Customer engagement has many benefits One might wonder...
