Digital transformation refers to the strategic use of digital technologies. It is used to increase productivity and deliver better customer and employee experiences, manage risk and control costs. There are many tools, solutions and processes that enable digital transformation. A customized strategy for every organization is the best way to create an effective strategy. Without...
Author: Martin Treiber
Super Apps for Media Companies – How to turn Ads into Services for Revenue
Super apps are booming due to a seismic shift in the way the ad-supported mobile app economy operates. Media companies that used ads to moneytize their content face a huge challenge: the underlying advertising platforms heavily depend on tracking users to optimize ad placements. However, with the looming end of third party cookies and privacy...
What is the Klarna Super App?
The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary of Sebastian Siemiatkowski, the founder of Klarna. Klarna, is currently one of the most successful fintechs in all of Europe. Investors valued the start-up, which started as a...
What is the Not Invented Here Syndrome?
A seminal study in 1982 examined the behavior and performance of 50 R & D groups. The researchers described the phenomenon as Not Invented Here Syndrome (NIH syndrome) which is characterized by “the tendency of a project team of stable composition to believe that it has a monopoly on knowledge of its field which causes...
What is an NFT?
This year, non-fungible tokens (NFT) have seemed to explode from out of nowhere. These digital assets, which include art and music as well as tacos and toilet papers, are being sold like 17th-century exotic Dutch Tulips — some for millions of dollars. Are NFTs worth the hype or the money? The opinions differ: some compare...
Blibli’s PWA generates 10x more revenue per user than their previous mobile website
Blibli is a well known e-commerce marketplace in Indonesia. The company had over 29 million average monthly website visits in 2019. In a recent study, Blibli’s web team found that their mobile web platform is a significant visitor and user acquisition platform, with 70% of web users landing on mobile and 30% of web users...
What is the expected Social Media Response Time?
Social media has given companies new ways to connect with customers. You can now connect with customers in real-time, monitor what your customers are saying, thinking, feeling, doing at any moment. This allows you to modify the messages and actions that your company is sending according the context of you customers. That’s the theory. But...
Cloud and Edge: finding the right Balance
Germany has been a country of cloud skeptics for many years. In 2016, only 17 percent of participants in the annual “Cloud Monitor” study said that the adoption of cloud computing was not an issue. More than half also rejected the public cloud delivery model. The mood has completely changed since then: In 2021, only...
DuckDuckGo introdudes a new function to prevent app tracking on Android
Apple’s introduction of App Tracking Transparency Tools shook the advertising industry to the core. iPhone and iPad owners can now block apps from using their data to personalize advertising and track their behavior. The revenues of Snap and Meta Platform’s Facebook, Twitter and YouTube have been reduced by almost $10 billion since the launch of...
How to Survive the Cookie Apocalypse
Google announced in August 2019 that it would be getting rid of third party cookies. This refers to any cross-website tracking, or ad tech used to store user information in order to create targeted advertisements when a user visits your site. This is commonly known Cookie Apocalypse, since ad-tech companies rely on third-party cookies as...
