Although there is no single formula for calculating customer engagement and it can be literally measured by nearly every marketing KPI in the world, there are some metrics that can be combined to provide the best way to estimate the level of engagement for your company. Average time on site/page The most important on-site metrics...
Author: Martin Treiber
The IKANGAI Holiday Gift Guide – 30 Gift Ideas for your perfect Present
The holiday season is around the corner. We’ve compiled a gift gide with 30 gifts ideas for you. 1. Cloudstratus On Running’s shoes signature feature are loopy nubs at the soles. They can be found in many configurations on all Swiss brand’s kicks. They provide extra cushion for runners who require it, absorb impacts and...
10 Reasons why Progressive Web Apps are better than mobile Websites
Businesses have long realized that mobile websites and mobile apps are a great way to reach customers. Some companies use both apps and mobile websites, while others might prefer either mobile apps or mobile websites.
A Four Step Strategy for Super Apps
Super apps are something you might have heard of if you live in the West. If you live in Asia, you’re probably using one since Super apps are most common in Asia. But what exactly are super apps? And what does this mean for your business strategy? Super apps are essentially a single platform for...
The 4 Stages of Digital Transformation
Digital technologies play a transformative role in modern economic life. However, most companies are still struggling to understand how to capture the various types of value these technologies provide. It is not easy to develop a strategy that fully leverages the digital value of these technologies. Firms often assume that digital technology will bring about...
What is Digital Transformation? Why is it so important?
Digital transformation refers to the strategic use of digital technologies. It is used to increase productivity and deliver better customer and employee experiences, manage risk and control costs. There are many tools, solutions and processes that enable digital transformation. A customized strategy for every organization is the best way to create an effective strategy. Without...
Super Apps for Media Companies – How to turn Ads into Services for Revenue
Super apps are booming due to a seismic shift in the way the ad-supported mobile app economy operates. Media companies that used ads to moneytize their content face a huge challenge: the underlying advertising platforms heavily depend on tracking users to optimize ad placements. However, with the looming end of third party cookies and privacy...
What is the Klarna Super App?
The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary of Sebastian Siemiatkowski, the founder of Klarna. Klarna, is currently one of the most successful fintechs in all of Europe. Investors valued the start-up, which started as a...
What is the Not Invented Here Syndrome?
A seminal study in 1982 examined the behavior and performance of 50 R & D groups. The researchers described the phenomenon as Not Invented Here Syndrome (NIH syndrome) which is characterized by “the tendency of a project team of stable composition to believe that it has a monopoly on knowledge of its field which causes...
What is an NFT?
This year, non-fungible tokens (NFT) have seemed to explode from out of nowhere. These digital assets, which include art and music as well as tacos and toilet papers, are being sold like 17th-century exotic Dutch Tulips — some for millions of dollars. Are NFTs worth the hype or the money? The opinions differ: some compare...
