Great customer experiences are created when we get to know our customers. We do this by using data. There are many types of audience and customer data. Each has its own benefits and challenges and data help us to guide our strategies. While all customer data can help us create better experiences, not all of...
Author: Martin Treiber
People are learning the wrong lessons from the Facebook Papers
Recent Facebook leaks have prompted an avalanche of suggestions for fixing social media’s negative effects on society. These include demands for increased oversight by executives and boards of companies, regulators, or both. However, these proposals do not address the main problem of the attention-economy, which cannot be fixed by top-down control. The problem lies at...
Deep Learning actually revives 70-year-old idea
Deep learning is actually a new term for an artificial intelligence approach called neural networks. These networks have been around for over 70 years. Warren McCullough, Walter Pitts and Walter Pitts were the first to propose neural networks. They were two University of Chicago researchers who later moved to MIT in 1952. Until 1969, neural...
IKANGAI shortlisted as 10 Best CEM Solution Providers of 2021
We at IKANGAI constantly strive to produce innovative services for our customers. The quality of our work is also recognized beyond our customer base and we are happy to announce that IKANGAI has been shortlisted to be featured the prestigious Industry Era Review ranking as “10 Best CEM Solution Providers of 2021”. This is of...
The Secrets of Power Words – How to use them to boost your Conversions
We all know the old saying that the pen is more powerful than the sword. It turns out that it is true. A power word, also known as a trigger word, is a word that elicits emotion and prompts a response. It makes people feel the need or desire to respond to what you are...
Super apps – The platform for the post-app era
The world’s largest social media companies could evolve into super apps over the next few years. They will be able to facilitate a greater number of online activities. Although they were initially created to keep friends and family in touch or entertain, social media networks like Facebook, Snap, TikTok and others will be increasingly important...
Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion
A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes. Apple last year announced the App Tracking transparency (ATT) policy, which requires that apps ask permission to track users. In April this year, the policy was finally implemented. Apps can no longer...
So Meta it hurts? Putting Facebook’s Metaverse in perspective
No article on the metaverse would be complete without a mention of the 1992 novel Snow Crash, in which Neal Stephenson coined the term. Stephenson’s novel is a prophetic work, written before the rise of the modern social web and coming to many of the same conclusions as Silicon Valley’s current generation of techno-utopians. Snow...
Popular Apps are leaking GPS data to third parties – Without the Consent of Users
Although the systematic recording of movements from smartphones is a multi-billion dollar industry, little information is available about how this data is collected and used. AppCensus’s new research shows that even seemingly innocent apps like barcode scanners and GPS speedometers collect detailed data about users without their consent. AppCensus explained in a blog post that...
Discover how to get zero party customer data from customer experience
After Google has published plans to completely eliminate third-party cookie tracking in the next few years, other browsers followed suit. Add to that Apple’s recent changes in its Identifier for Advertisers, (IDFA), the sweeping privacy legislation: the way marketers communicate with consumers is undergoing a radical transformation. The 2021 Digital Consumer Trends Index polled more...
