Amazon introduced a new product at the end of September: Astro, a household robot. Amazon’s video introducing the robot promises it can do a variety of tasks, including supervising a household and holding spontaneous dance parties. Astro is basically an Alexa on wheels that watches everything you do. Why should anyone be happy to own...
Author: Martin Treiber
What is the Metaverse?
The Metaverse is a term coined by Neal Stephenson in his 1992 science fiction novel, Snow Crash. In Neal Stephenson’s book, character Hiro Protagonist writes a program called Snow Crash to create a metaverse. The term “metaverse” was originally used to refer to a 3D virtual reality environment in which an individual could interact with...
The adverse Effects on Trust by App Stores
App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other...
The Paradox of Cloud Computing
The cloud is without doubt one of the most important platform shifts in computing history. Cloud has already had an impact on billions in IT spending. This is due to a powerful value proposition: infrastructure that can be used immediately at the right scale for the business, thereby reducing costs and improving efficiency in both...
What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
Are WhatsApp Newsletter back? Spoiler: Not really. But there’s an alternative.
Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to their customers’ smartphones via WhatsApp. After banning WhatsApp usage for commercial purposes, WhatsAPp is now promoting its latest business message format. So is the WhatsApp newsletter back? What can the new...
What are Citizen Developers?
Citizen development encourages employees who are not IT-trained to become software developers. They use NoCode/LowCode (LCNC) platforms that allow them to create business applications. This method of software development allows employees to become citizen developers, despite not having a formal education. They modify existing software programs to meet the needs of a specific user and...
9 out of 10 hate to install an app for a service or a product
Most people hate the idea of being forced to install apps to access services. However, installing an app is often a key element of many products. Companies love it. Installing an app is often the first step of a smart connected products’ setup. Heady.io’s recent survey results shows even if 91% dislike being forced to...
AirPods – A Cornerstone for Agumented Audio Reality
Mobile phones were already a part of an etiquette revolution years before AirPods became popular. They went from being a novelty to a necessity in a short period of time. Mobile phones are part of our daily lives, and we touch them more than 2600 times per day. We treat them with a tenderness that...
Most Notable iOS 15 Features
Apple unveiled iOS 15 during its WWDC keynote presentation in June. It’s a big update for iOS users and are many new features. We’ve compiled a list that will make the most impact on iPhone users. Notifications iOS 15 will reorganize notifications for you. You can easily catch up on the notifications you missed with...
