Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to their customers’ smartphones via WhatsApp. After banning WhatsApp usage for commercial purposes, WhatsAPp is now promoting its latest business message format. So is the WhatsApp newsletter back? What can the new...
Author: Martin Treiber
What are Citizen Developers?
Citizen development encourages employees who are not IT-trained to become software developers. They use NoCode/LowCode (LCNC) platforms that allow them to create business applications. This method of software development allows employees to become citizen developers, despite not having a formal education. They modify existing software programs to meet the needs of a specific user and...
9 out of 10 hate to install an app for a service or a product
Most people hate the idea of being forced to install apps to access services. However, installing an app is often a key element of many products. Companies love it. Installing an app is often the first step of a smart connected products’ setup. Heady.io’s recent survey results shows even if 91% dislike being forced to...
AirPods – A Cornerstone for Agumented Audio Reality
Mobile phones were already a part of an etiquette revolution years before AirPods became popular. They went from being a novelty to a necessity in a short period of time. Mobile phones are part of our daily lives, and we touch them more than 2600 times per day. We treat them with a tenderness that...
Most Notable iOS 15 Features
Apple unveiled iOS 15 during its WWDC keynote presentation in June. It’s a big update for iOS users and are many new features. We’ve compiled a list that will make the most impact on iPhone users. Notifications iOS 15 will reorganize notifications for you. You can easily catch up on the notifications you missed with...
What is App fatigue and what to do about it?
In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every...
Best Practises for App Onboarding
It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an ever-growing market. App onboarding is a great technique to ensure the success of your app, regardless of whether you are in the entertainment, Fintech or hospitality space. App onboarding...
What is Edge Computing exactly?
Edge computing refers to a distributed IT architecture that processes client data at the edge of the network as close as possible to the source. Data is vital to modern businesses. It provides valuable business insights and supports real-time control of critical business processes. Huge amounts of data can be collected routinely from distributed sensors...
What is serverless computing exactly?
Serverless computing provides backend services on an “as-needed” basis. The serverless provider makes it easy to create and deploy code, without worrying about the infrastructure. The company that uses serverless services is charged according to their computation. It does not need to reserve or pay for a fixed amount bandwidth or number servers. Serverless does...
What are Core Web Vitals and why they are important?
Google’s recent response to online market trends was the introduction of Core Web Vitals, which is a new set of metrics. Over time, the keys to improving your search engine results page (SERP) ranking have improved. Site owners who want to rank well for relevant searches need to stay on top of Google’s algorithm which...
