Numbers by the data analytics firm Flurry show that just 12% of iPhone users wordlwide actively opt into app tracking. In the U.S. the numbers are even lower, with just 4% opting in. Until iOS 14.5, apps were able to use Apple’s Identifier for Advertiser (IDFA) for tracking users across webapges and apps. This helped...
Author: Martin Treiber
Ecommerce grows 32% in Q4 2020 in the U.S.
In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the...
Initial IDFA Apocalypse Tidbits
Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers...
Omnichannel is where the customers are
Many businesses don’t realize that their customers are more advanced in terms of tech use than they (businesses) think. They use all kinds of communication and information channels at once: apps, blogs, email, chats, podcasts, social media, digital assistants. However, when I talk with businesses I often hear that such and such technology is certainly...
Was ist eine gute Absprungrate?
Die Absprungrate (englisch: Bounce Rate) ist jener Anteil von Besuchern einer Webseite, die die Webseite verlassen, ohne eine weitere Unterseite aufzurufen. Berechnung der Absprungrate Die Absprungrate errechnet sich durch diese Formel: alle Besuche mit nur einem Seitenaufruf dividiert durch alle Besuche der Webseite Eine Absprungsrate von 70% bedeutet, dass 70% aller Besucher der Webseite ohne...
So löschen Sie den Browser Cache
Manchmal bleiben Webseiten einfach hängen und nichts geht mehr. In so einem Fall empfiehlt es sich den Browser-Cache zu löschen. Google Chrome Wenn Sie Google Chrome verwenden, dann drücken Sie die Tasten “Strg” + “Umschalt” + “Entf”. Es öffnet sich ein Fenster wo Sie auswählen können, welche Browserdaten Sie löschen können. Als erstes wählen Sie...
What does the new WhatsApp privacy policy mean for me?
Almost all apps regularly update their terms of use, but rarely has such a change caused as much excitement as the new WhatsApp privacy policy. What is remarkable about the privacy policy? For the first time, Facebook is openly revealing details about the collection and storage of user data. Your chats are still end-to-end encrypted,...
Was bedeutet die neue WhatsApp Datenschutzrichtlinie für mich?
Fast alle Apps aktualisieren regelmäßig ihre Nutzungsbedingungen, aber selten hat eine derartige Änderung für soviel Aufregung wie die neue WhatsApp-Datenschutzrichtlinie gesorgt. Was ist an der Datenschutzrichtlinie bemerkenswert? Facebook gibt zum ersten Mal offen Details über die Erfassung und Speicherung von Benutzerdaten preis. Ihre Chats sind zwar nach wie vor End-to-End verschlüsselt, jedoch wertet Facebook eine...
I know who you are talking to
If you’re a WhatsApp user – like 2 billion others on the planet – your online status can be queried by third parties. This happens without you noticing anything. All that it takes is your phone number. Your online status is a source of information An investigation by Traced shows how online tools can be...
A Five-Minute Guide to Clubhouse
Not many know about Clubhouse, which is an invitation-only audio-based chat app. The app is an iOS app based on voice and allows people worldwide to chat and meet new people. You can join in on different conversations on varying topics. You can choose to listen or participate in the discussion, just like in a...
