Voice Assistants like Siri or Alexa are much more than just the cool, often female, voices that respond to verbal requests on smartphones or on smart speakers. They are a touchpoint between your customer and your business. For those who are loyal to the Apple ecosystem, Siri is the assistant of choice: it comes preinstalled...
Author: Martin Treiber
Will Progressive Web Apps Replace Native Apps?
App Stores are the means the distribute apps these days. They are well-known locations where users can find all those nice native apps. So, if you are running a business you should build an app and publish it on the App Store, right? The actual answer to that is a bit more nuanced. Of course,...
Insights from the 2021 State of Consumer Behavior Report
Our partner Snabble is always looking for new approaches to optimize their Scan & Go platform. This is being done with two essential stakeholders in mind. First, the self-checkout experience should provide real value to our users. This includes, for example, saving time by avoiding the checkout line, a resulting relaxed shopping experience, and a...
App as a Infrastructure
The Clubhouse hype has an interesting side effect: there are third parties popping up and offer services on top of the app. This trend has been observed by Dani Grant and Nick Grossman at Union Square Ventures several years ago. Their hypothesis in a nutshell: apps are there first and then comes the infrastructure. This...
Live Music on Clubhouse
Clubhouse has taken some of the online world in storm. The hype started last year in the US and has now reached Europe. Fueled by stories of celebrities like Elon Musk that held court on the platform and an invitation-only registration policy for the platform, people were eager to get in. There are many business...
Google is done with Third-Party Cookies
The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This...
Trends Shaping The World Of Web Development In 2021
Each year, new web development trends surge in popularity leading to drastic changes in user interfaces and back-end operations. But no matter what the newest trend may be, they all have a shared goal: optimize the user experience to boost engagement and sales. Now that the online sphere is so saturated, there is no such...
The two sides of the Clubhouse coin: does exclusivity equal elitism?
In the era of social media, it naturally invokes a lot of excitement when a new platform takes off and starts shaping our common online space. Clubhouse has given it another spin with limiting access to the party, which gave way to a lot of controversy. Neticle had to investigate… Clubhouse, the invite-only, audio-based social...
What Is Direct to Consumer Marketing?
Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the...
5 Data Processing Challenges Resolved for Data Scientists
Data processing is an essential step in analyzing large volumes of data and get the right insights to make key business decisions. Not only are data scientists expected to find ways to wade through the vast volume of data that businesses are receiving every day, but they also have to put it together in ways...
