The announced change of WhatsApp’s privacy terms has lead to an exodus of users to alternative messengers. It’s no surprise that this happened, since WhatsApp’s mother company Facebook is interested in data and will find ways to monetize it. They have done this in the past when they forced companies to use their WhatsApp Business...
Author: Martin Treiber
Data Mining Techniques that Can Improve Your Business
Data mining is one of the most important tasks for a business to get a firm handle on. Large amounts of data are retrieved from a variety of sources and put into a centralized database. Certain data mining techniques can even be used to identify patterns before the information is put into the system. In...
How much revenue does an app generate?
The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end...
Edge Computing + Serverless Computing = Ephemeral Computing
What is Edge Computing? The concept of Edge Computing defines it as a networked computing component that resides at the periphery of the network. As such it functions as an interface between the network and the physical world. The “edge” can be composed of devices like cameras, sensors or actuators. Edge Computing is based on...
The Power of Experiments
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial...
Why is A/B testing important?
A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines, or two different offers. The...
There are fundamental Problems how we train AI
The current machine learning training and testing process is not rigorous enough to ensure that the models being trained will work in the real world. During the training process many different models can be produced that all perform equally well when tested in lab settings and differ only in small, arbitrary ways. The differences stem...
iOS 14 Changes Aren’t Bad for Small Businesses After All
Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be denied that small businesses depend on advertising, Facebook’s monopoly on social media and it’s popularity means that many small businesses depend on Facebook. For example, take a look at the...
Here’s why Artificial Intelligence is so power-hungry
Artificial intelligence is getting more expensive to develop, and the cost is growing faster than the energy efficiency of the models. This is because they are trained many times with different structures, and the best one is selected. For example a model called Bidirectional Encoder Representations from Transformers (BERT) used 3.3 billion words from English books...
Going App-Less with Ephemeral Apps
The rise of the Appstore Era began in 2008 when Apple launched the Appstore for its new iPhone App and introduced the concept of Appstore as a monetisation model. The Appstore model has been a huge success for Apple. Over the past 10 years, it has generated over 100 billion US$ in sales. However, the...
