A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines, or two different offers. The...
Author: Martin Treiber
There are fundamental Problems how we train AI
The current machine learning training and testing process is not rigorous enough to ensure that the models being trained will work in the real world. During the training process many different models can be produced that all perform equally well when tested in lab settings and differ only in small, arbitrary ways. The differences stem...
iOS 14 Changes Aren’t Bad for Small Businesses After All
Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be denied that small businesses depend on advertising, Facebook’s monopoly on social media and it’s popularity means that many small businesses depend on Facebook. For example, take a look at the...
Here’s why Artificial Intelligence is so power-hungry
Artificial intelligence is getting more expensive to develop, and the cost is growing faster than the energy efficiency of the models. This is because they are trained many times with different structures, and the best one is selected. For example a model called Bidirectional Encoder Representations from Transformers (BERT) used 3.3 billion words from English books...
Going App-Less with Ephemeral Apps
The rise of the Appstore Era began in 2008 when Apple launched the Appstore for its new iPhone App and introduced the concept of Appstore as a monetisation model. The Appstore model has been a huge success for Apple. Over the past 10 years, it has generated over 100 billion US$ in sales. However, the...
Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation
Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by...
Eight App Trends for 2021
In 2021 we’ll see the continuation of several trends that have been around in 2020. This is not surprising, since these trends have been gaining momentum in the last couple of months. 1. Voice User Interface Personal assistants will continue to grow in usage on mobile devices. They come with more and more features and...
VR Meetings Are Weird, but They Beat Our Current Reality | WIRED
Spatial’s app, which is available on HTC Vive, Oculus Rift, and Windows Mixed Reality headsets, allows users to create virtual meeting spaces, called Spatial Rooms, and invite others to join. The app is free to use, but users can pay for premium features, like the ability to record meetings. “We’re not trying to sell you...
Proximity Chat
During the pandemic we’ve gotten used to a primarily virtual social and work life. Meetings take place on platforms like Zoom or Jitsi and are working reasonable well. Watching your coworker with a video-stream is surprisingly effective and generates a kind of remote closeness. Online workouts do not involve sharing the same sweatty gym and...
Smart City Project XP
In the Smart City Project XP (Ephemeral Computing Service Plattform) a digital platform for citizens is being developed. One of the main goals of the project is to involve citizens as active participants in helping to shape the platform. For this purpose, special (“no-code”) tools are developed to publish services or apps on the platform....
