What is Digital Transformation? Why is it so important?
Digital transformation refers to the strategic use of digital technologies. It is used to increase productivity and deliver better customer and employee…
Author: Martin Treiber and Artifical Intelligence
Super Apps for Media Companies – How to turn Ads into Services for Revenue
Super apps are booming due to a seismic shift in the way the ad-supported mobile app economy operates.
What is the Klarna Super App?
The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods.
What is the Not Invented Here Syndrome?
A seminal study in 1982 examined the behavior and performance of 50 R & D groups. The researchers described the phenomenon as Not Invented Here Syndrome…
What is an NFT?
This year, non-fungible tokens (NFT) have seemed to explode from out of nowhere. These digital assets, which include art and music as well as tacos and…
Blibli’s PWA generates 10x more revenue per user than their previous mobile website
Blibli is a well known e-commerce marketplace in Indonesia. The company had over 29 million average monthly website visits in 2019.
What is the expected Social Media Response Time?
Social media has given companies new ways to connect with customers . You can now connect with customers in real-time, monitor what your customers are…
Cloud and Edge: finding the right Balance
Germany has been a country of cloud skeptics for many years. In 2016, only 17 percent of participants in the annual “Cloud Monitor” study said that the…
DuckDuckGo introdudes a new function to prevent app tracking on Android
Apple’s introduction of App Tracking Transparency Tools shook the advertising industry to the core. iPhone and iPad owners can now block apps from using…
How to Survive the Cookie Apocalypse
Google announced in August 2019 that it would be getting rid of third party cookies . This refers to any cross-website tracking, or ad tech used to store…