How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and...
Author: Martin Treiber
Introducing ACADRON
Our former SOLOMON colleague Özgün Algin has started his own ompany called ACADRON – https://www.acadron.com The focus of ACADRON is project consulting and the management of innovative research and development projects. They have a network of innovative SMEs and industrial companies with strong R&D capabilities in the Information and Communication Technologies field. The company’s portfolio...
WhatsApp Newsletter Replacement with Cost Control
Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large...
WhatsApp Newsletter Ersatz mit Kostenkontrolle
Konfrontiert mit dem Ende von WhatsApp-Newslettern beginnen Unternehmen aktiv um Alternativen umzusehen. Das ist nicht ganz trivial, da WhatsApp-Newsletter bedingt durch die Marktmacht von WhatsApp ein enorm wertvolles Tool für die Kundenaktivierung waren. Die von WhatsApp angebotene Alternative ist kostenintensiv: pro Nachricht werden mehrere Cent verrechnet. Das summiert sich bei großen Newslettern mit mehreren tausend...
What Western media got wrong about China’s social credit system | Public Radio International
A nuanced look on China’s social credit system. While some of the reports in western media were exaggerated, the overall outlook to acutally implement a centralized Orwellian-like surveillance system is nevertheless grim. Currently, the internet is highly censored, cell phone numbers and online activity are assigned a unique ID number which is tied to a...
The Great Hack review – searing exposé of the Cambridge Analytica scandal – The Guardian
The Guardian review of the new Nextflix documentary “The Great Hack“. Our recommendation? Watch it. It’s a must see. Source: The Great Hack review – searing exposé of the Cambridge Analytica scandal | Film | The Guardian Photo by Tracy Le Blanc from Pexels
Apple contractors ‘regularly hear confidential details’ on Siri recordings | The Guardian
Apple has positioned itself as company that respects the privacy of their users. However, as The Guardian reports, Apple’s contractors have access to a certain percentage of all Siri-recordings. They regularly listen to confidential conversations of users, like drug deals, discussions about medical details and to even people having sex. Source: Apple contractors ‘regularly hear...
Der WhatsApp Newsletter Ersatz
WhatsApp Newsletter sind sehr populär und werden von vielen Unternehmen eingesetzt. So nutzen im öffentlichen Bereich Gemeinden diesen Kanal um ihre Bürger über Neuigkeiten zu informieren, Vereine halten ihre Mitglieder und Fans auf dem Laufenden und auch politische Parteien kommunizieren mit Mitgliedern. Die direkte Kommunikation und Erreichbarkeit von Kunden machen diesen Kanal sehr attraktiv. Nun...
Replacing WhatsApp Newsletters
WhatsApp newsletters are very popular and used by many companies and communities alike. Communities use this channel to inform their citizens about news, clubs keep their members up to date and also political parties communicate with their members. The direct reach of customers make this channel very attractive. However, WhatsApp bans their use on December...
Instagram is extending its public like removing trials
Instagram is testing the removal of visible likes in six more countries. They include Ireland, Italy, Japan, Brazil, Australia and New Zealand. In these countries only the uploaders will see how many likes their pictures received. This has of course impact on influencers: the days of counting likes as a measure of publicity are commming...
