Artificial Intelligence (AI) is probably the topic right now in computer science. There is a ongoing public discourse whether we’ll see machine overlords in the near future or not. People like Elon Musk spoke of regulating AI to make sure that the human race survives. If you look at the current state of AI and...
Author: Martin Treiber
Introducing the Morawa Content Hub
We’ve implemented a content hub for our customer Morawa as part of their digital transformation strategy. The strategy rests on several pillars, Active Apps, automated content generation and distribution and multichannel engagement. The content hub is the glue of the digital transformation strategy that holds these parts together. It is the central point where information...
Wie man eine sterbende App mit einer Sieben + Eins Strategie wiederbelebt
Es gibt eine App für das. Wie wahr. Nun gibt es Millionen von Apps für fast alles. Und es wird immer schwieriger, sich von dieser Massen an Apps abzuheben. Mehr denn je ist es von größter Wichtigkeit, dass Ihre App von Nutzern bemerkt und auch regelmäßig genutzt wird. Einer unserer Kunden, Morawa, hatte eine passive...
How to Resurrect a dying App with a Seven + One Strategy
There’s an App for that. So true. Now there are millions of Apps for just about anything. And it has become increasingly difficult to stand out from this ocean of Apps. More than ever it’s of paramount importance to get your App noticed by users and to engage them on a regular base. One of...
How much Money does Marketing Automation Save?
“It depends” – that’s probably the answer you’ll hear a lot. However, with our platform, we able to put actual numbers on it. Before we discuss the potential savings, we’ll explain or platform setup briefly. Our qonnect platform provides several packages that customers can buy. One of them, the White-Label App, gives our customers a...
Why active Apps are important
What’s an active app? Active apps are apps that continuously update their content and engage their users. Just like social media platforms, active apps constantly provide users with new information. Content on social media platforms is produced by users. Content in active apps is provided by the business that owns the app. Our customer Morawa...
Customer Retention with Mobile Apps – The Morawa Case
Morawa uses its mobile app as part of their digital strategy to retain its customers. Why is retaining customers so important? It’s important, because the cost of acquiring a new customer is about 10 to 16 times higher than retaining a customer. According to research from Harvard Business School, just by increasing the customer retention...
Faceborg
Move fast and break things. This famous motto of Facebook characterizes a company willing to push forward by all means. And pushed forward they have. And broke many things along it’s path. Facebook has become the dominant online platform of our times. More than 2.2 billion people are on Facebook and for most of them...
qonnect Instant Apps
Progressive Web Apps are now supported on all major mobile platforms. They load like web pages, but also support working offline, receive push notifications and can access device hardware. They provide a rich mobile experience, just like standard native apps. qonnect Instant Apps makes Progressive Web Apps available for everybody. You can create your own...
Introducing Brainloop NOW
For our customer Brainloop we implemented a customized White Label version of our qonnect app. The app complements Brainloop’s app portfolio and provides customers exclusive access to services and information: – Curated news and alerts about important topics in data security and data privacy – Updates concerning board agendas, due diligence and compliance topics –...
