The transformation from a passive online PDF customer magazine to a content hub was successful for Morawa. Before the content hub was created, customer magazines were available as PDF for download on the Morawa webpage. The PDFs were basically print versions – enriched with links to the online store. This approach was a straightforward reuse...
Author: Martin Treiber
Why Rich Push notifications are important for your Business
A click can make a huge difference. It can mean that your business earns money or not. Therefore, as a business you must make it as easy as possible for your customers to spend their money. The fewer obstacles, i.e., clicks, the better. After all, as a business you put considerable effort into the activation...
Warum Rich Push Nachrichten wichtig für Ihr Business sind
Ein Klick kann einen großen Unterschied machen. Es kann bedeuten, dass Ihr Unternehmen Geld verdient oder nicht. Als Unternehmen müssen Sie es Ihren Kunden daher so einfach wie möglich machen, Geld auszugeben. Je weniger Hindernisse (=Klicks in der Onlinewelt), desto besser. Schließlich müssen sich die Anstrengungen die Sie als Unternehmen unternommen haben, um Ihre Kunden...
What is a Progressive Web App (and why should I care)?
Progressive Web Apps (PWA for short) use web technology to build apps that look like native apps. These apps offer user functionality like working offline, push notifications and can access device hardware traditionally available only to native mobile applications. Why should I care? In contrast to native apps, they cost less to build, since you...
Investors
We get a constant influx of emails from “investors” that want to invest in our company. This is certainly flattering, but some of the emails are just too generic, like this one: Hello There are some private investors who are seeking investments in your Company/Country. I had also sent you earlier their basic information for...
It’s not Artificial Intelligence, it’s a new level of automation
Artificial Intelligence (AI) is probably the topic right now in computer science. There is a ongoing public discourse whether we’ll see machine overlords in the near future or not. People like Elon Musk spoke of regulating AI to make sure that the human race survives. If you look at the current state of AI and...
Introducing the Morawa Content Hub
We’ve implemented a content hub for our customer Morawa as part of their digital transformation strategy. The strategy rests on several pillars, Active Apps, automated content generation and distribution and multichannel engagement. The content hub is the glue of the digital transformation strategy that holds these parts together. It is the central point where information...
Wie man eine sterbende App mit einer Sieben + Eins Strategie wiederbelebt
Es gibt eine App für das. Wie wahr. Nun gibt es Millionen von Apps für fast alles. Und es wird immer schwieriger, sich von dieser Massen an Apps abzuheben. Mehr denn je ist es von größter Wichtigkeit, dass Ihre App von Nutzern bemerkt und auch regelmäßig genutzt wird. Einer unserer Kunden, Morawa, hatte eine passive...
How to Resurrect a dying App with a Seven + One Strategy
There’s an App for that. So true. Now there are millions of Apps for just about anything. And it has become increasingly difficult to stand out from this ocean of Apps. More than ever it’s of paramount importance to get your App noticed by users and to engage them on a regular base. One of...
How much Money does Marketing Automation Save?
“It depends” – that’s probably the answer you’ll hear a lot. However, with our platform, we able to put actual numbers on it. Before we discuss the potential savings, we’ll explain or platform setup briefly. Our qonnect platform provides several packages that customers can buy. One of them, the White-Label App, gives our customers a...
