Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of...
Author: Martin Treiber
IKANGAI is one of the Top 30 Blogs in Austria
After making it into the world’s leading companies in 2018, we are happy to annocunce that we did it again and made it to the list of the top 30 blogs of Austria. Isn’t this great? We even got this beautiful badge :-):
Automating App Content Distribution with qonnect
For a business, it is of paramount importance to be present in the mind of people when they make a decision to buy items or to use services. That is the main job of marketing and advertising: to make sure your business is just one click away. For this purpose, social media platforms provide means...
Five (actually ten) years of IKANGAI
Christian and I founded IKANGAI, which became IKANGAI Gmbh in 2014, 10 years ago in 2009. It has been (and still is) a wild ride with a lot of ups and downs. Our anniversary made us think of what we have accomplished in the last 10 years and what (sometimes very hard) lessons we have...
The future of our shopping is Amazon-like? Is it over? Does it mean the crash of the retail industry?
Amazon is the digital 800 pound gorilla that stepped into the brick and mortar arena recently. What does this mean for existing businesses? Is it already too late from them and they just should roll over and give up? We in SOLOMON do not necessarily think so. Find out more why on the ITEA blog.
Chatbots – A novel way to present Project Deliverables
If you are like me, you love to download project deliverables and read through those PDF files to extract the most important pieces of information. Also, you love to produce dozens of pages for deliverables when working in a project. Right? Well, truth be told, I’m not overly keen on this kind of work and...
IKANGAI has been listed on World Leading Companies
Apparently we have been nominated to appear on the list of World Leading Companies. What an honor for us. According to the list we are a Marketing Agency that offers Public Relations, Website and App Design and Marketing Campaign. With a WorldRank of 76 it is amongst the top 24% companies in the world. This...
Towards a Proxemics Driven Software Architecture
We’ve build software for decades now. Starting with running software on remote mainframes and providing access via (dumb) terminals we moved toward personal computing where most of the computing activities happened locally on the desktop of the computer (aka the personal computer revolution). Spreadsheets are a wonderful example for this: from the mid-1960s onwards software...
Introducing LEIA – Your Shopping Avatar
Wouldn’t it be nice of you have your own personal assistant that helps you with all your shopping endeavors? An assistant that goes for you through advertising material and filters out news, coupons that are of interest for you? We are working on a personal assistant that brings these features to your mobile in the...
The Morawa Content Hub
The transformation from a passive online PDF customer magazine to a content hub was successful for Morawa. Before the content hub was created, customer magazines were available as PDF for download on the Morawa webpage. The PDFs were basically print versions – enriched with links to the online store. This approach was a straightforward reuse...
