Large Language Models (LLMs) have amazed us with their ability to generate human-quality text, translate languages, and answer complex questions. But what happens when you need them to tackle something outside their general knowledge base – like predicting the properties of a protein or translating a highly structured technical document? That's where tag-based prompting comes...
Category: Analytics
ChatGPT’s artificial empathy is a language trick. Here’s how it works
Anthropomorphism occurs when we attribute human characteristics to non-human entities like animals or machines. Chatbots, such as ChatGPT, Gemini and Copilot, encourage this by imitating human language to communicate with us, going beyond using mere familiar words and phrases to adopt human patterns of communication. By doing this, they are able to hold contextualised, coherent...
The Long Context
In "You Exist In The Long Context," Steven Johnson explores the advancements in large language models (LLMs), particularly the significant impact of long context windows. Johnson illustrates this progress by creating an interactive game based on his book, showcasing the LLM's ability to handle complex narratives and maintain factual accuracy. He draws a parallel between...
The Model Context Protocol
Anthropic's Model Context Protocol (MCP) is an open-source standard for connecting AI assistants to various data sources. MCP employs a client-server architecture, enabling two-way communication between AI applications (clients) and data providers (servers) via different transports like stdio and HTTP with SSE. The protocol facilitates access to resources, tools, and prompts, enhancing AI response relevance...
TinyTroupe: Simulating Human Behaviour with AI
Microsoft has released TinyTroupe, an open-source Python library that uses large language models to simulate human behaviour in virtual environments. This allows for testing digital advertising, software, and generating synthetic data for machine learning. The library enables the simulation of multiple AI agents ("TinyPersons") with individual personalities interacting within a simulated world ("TinyWorld"), facilitating virtual...
Claude 3.5 Computer Use: The AI That Sees and Controls Your Computer
Imagine an AI that can navigate your computer just like you do, using only its "eyes" to understand and interact with the screen. That's exactly what Claude 3.5 Computer Use aims to achieve. It can tackle various tasks, from browsing the web to conquering challenges in video games, all without relying on traditional methods like...
How We Built a Meta Pixel Inspector
The first large-scale, crowdsourced study that monitors how Meta tracks people across the internet By: Surya Mattu, Angie Waller, Simon Fondrie-Teitler, and Micha Gorelick Introduction Have you ever shopped for a product online only to see the item appear ad nauseam in your Facebook or Instagram feeds? This is often the result of the Meta...
Browser cookies make people more cautious online, study finds
Website cookies are online surveillance tools, and the commercial and government entities that use them would prefer people not read those notifications too closely. People who do read the notifications carefully will find that they have the option to say no to some or all cookies. The problem is, without careful attention those notifications become...
How to create a buyer persona with Google Analytics
When it comes to data analysis, one of the most important things to consider is your target audience. A persona is one way to help you better understand your target audience and what they want or need from your product or service. It is a semi-fictional character that represents a specific segment of your target...
What is a buyer persona and why do I need one?
A buyer persona describes the person who represents your target audience. Although fictional, this persona is based on extensive research into your desired or existing audience. It might also be called a customer persona or audience persona or a marketing persona. It is impossible to get to know each prospect or customer individually. However, you...
