Google has stated that it will eliminate third-party cookies by 2023. Google's announcement will have a huge impact on the marketing industries and make them move to a cookieless future. To maintain their sales, 44 percent of marketers plan to increase their spending by 5-25 percent. Marketing without Third-Party Cookies While your devices don't always...
Category: Analytics
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their explicit consent. Privacy advocates applauded the initiative. Facebook warned that it would bring down targeted advertising companies. Research published last week shows that App Tracking Transparency does not always prevent the collection of surreptitious personal...
Is server-side tracking the solution to privacy and cookie woes?
There are a lot of articles that misrepresent the process of server-side tracking or ignore key facts. In this article, we cover the most important aspects of server-side tracking and explain how you can use it for your business. What does server-side tracking actually mean? Server-side tracking requires that you change the way you track...
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data. Matomo offers such as feature and from a technical point of view, it's simply a matter of adding a line into the matomo script. This sets a cookie to prevent...
The six step guide for a sucessful content marketing strategy
Content marketing is an important part of you overall business strategy. It helps you build trust with your audience and it allows you to connect with your audience on a deeper level. Your content will not only help you attract leads but also educate prospects and increase awareness about your brand. A sucessful content marketing...
The importance of Omnichannel Marketing
Omnichannel marketing is the process of creating a seamless customer experience across all channels. This involves creating a consistent brand identity and message that can be easily recognized no matter where the customer is interacting with your company. The goal of omnichannel marketing is to provide a cohesive customer experience that leads to loyalty and...
Belgian Data Protection Authority: Central standard for cookie banners unlawful
The Belgian data protection authority Autorité de protection des données (APD) has declared a central standard for online advertising to be inadmissible under data protection law. It has imposed a fine of 250,000 euros on the advertising organization IAB Europe. In addition, the IAB was asked to delete all collected data. Because the decision was...
What is GPT-3?
GPT-3, also known as the third generation Generative Pre-trained Transformer is a neural network machine-learning model that uses internet data to generate any kind of text. Developed by OpenAI, it requires very little input text to produce large volumes of machine-generated text that is relevant and sophisticated. OpenAI was founded in 2015 as an independent...
Like it or not: Chrome’s “Topics” advertising system is here
Google is on a quest to eliminate third-party cookies. Third party cookies are important for advertisers to track users and deliver targeted ads. It is one of key ingredients of the "free internet": many pages use ads to finance the production of their digital content. Google is the largest advertising company in the world and...
Mobile Apps send User Data to Russian Servers
Tens of thousands if not millions of apps were sending user data to Russia, where the government and its agencies could potentially have access. This serious claim that was made in a recent article in Financial Times. The most important thing is that platform operators Apple, Google and others would just watch and take no...
