Google is on a quest to eliminate third-party cookies. Third party cookies are important for advertisers to track users and deliver targeted ads. It is one of key ingredients of the "free internet": many pages use ads to finance the production of their digital content. Google is the largest advertising company in the world and...
Category: Analytics
Mobile Apps send User Data to Russian Servers
Tens of thousands if not millions of apps were sending user data to Russia, where the government and its agencies could potentially have access. This serious claim that was made in a recent article in Financial Times. The most important thing is that platform operators Apple, Google and others would just watch and take no...
What is a Quiz Funnel and how does it work?
A quiz funnel is marketing tool that helps you segment visitors by way of an online quiz. The quiz asks people questions that let you segment them into different "buckets". Typically, a quiz ends with personalized product recommendations that are based on your answers. Fun Fact: The New York Times' "How Y'alls, Youse and You...
Can I use Google Analytics without risk?
Google Analytics violates the GDPR and using this tool is illegal and using it is a risk. These and similar headlines have often appeared in the media in recent weeks. The reason for these headlines and press coverage on Google Analytics was due to decision by the data protection authority in Austria. THe agency found...
Irish regulator orders Meta to suspend data transfers to US
Meta, the Facebook owner, is under threat from Ireland's data regulator. They will order Meta to stop data transfers to the United States. This comes in the wake of a privacy case that has already seen threats from the social media giant to withdraw its websites from Europe. Helen Dixon, the Irish data protection commissioner,...
What does GDPR mean in practise?
Many businesses thought that by adding Cookie consent banners to their web pages and opt-in forms for email newsletter subscriptions they have satisfied the GDPR requirements. As it turns out, this is not the case. There are rulings by the Datenschutzbehörde in Austria, CNIL in France and a court in Munich that show how far...
Google Fonts violate the GDPR
Loading Google Fonts via URL is a violation of GDPR rules. A ruling of court in Munich sets a precedent. On January 20, a Munich district court ruled that a plaintiff was entitled to an injunctive relief and €100 in damages against a website operator for providing the visitor's IP address to Google through the...
CNIL has ruled that Google Analytics’ use is against the GDPR
The French Data Protection Agency CNIL (Commission nationale de l'informatique et des libertes) has ruled that Google Analytics' use is against the GDPR. The CNIL began issuing notices to website administrators using Google Analytics.
What is First Party Data?
First party data is information about individuals that is collected directly from them, rather than from third-party vendors.
The essential guide to server-side tracking
Digital marketers are starting to embrace server-side tracking, which is shaking up web analytics.
