A quiz funnel is marketing tool that helps you segment visitors by way of an online quiz. The quiz asks people questions that let you segment them into different "buckets". Typically, a quiz ends with personalized product recommendations that are based on your answers. Fun Fact: The New York Times' "How Y'alls, Youse and You...
Category: Analytics
Can I use Google Analytics without risk?
Google Analytics violates the GDPR and using this tool is illegal and using it is a risk. These and similar headlines have often appeared in the media in recent weeks. The reason for these headlines and press coverage on Google Analytics was due to decision by the data protection authority in Austria. THe agency found...
Irish regulator orders Meta to suspend data transfers to US
Meta, the Facebook owner, is under threat from Ireland's data regulator. They will order Meta to stop data transfers to the United States. This comes in the wake of a privacy case that has already seen threats from the social media giant to withdraw its websites from Europe. Helen Dixon, the Irish data protection commissioner,...
What does GDPR mean in practise?
Many businesses thought that by adding Cookie consent banners to their web pages and opt-in forms for email newsletter subscriptions they have satisfied the GDPR requirements. As it turns out, this is not the case. There are rulings by the Datenschutzbehörde in Austria, CNIL in France and a court in Munich that show how far...
Google Fonts violate the GDPR
Loading Google Fonts via URL is a violation of GDPR rules. A ruling of court in Munich sets a precedent. On January 20, a Munich district court ruled that a plaintiff was entitled to an injunctive relief and €100 in damages against a website operator for providing the visitor's IP address to Google through the...
CNIL has ruled that Google Analytics’ use is against the GDPR
The French Data Protection Agency CNIL (Commission nationale de l'informatique et des libertes) has ruled that Google Analytics' use is against the GDPR. The CNIL began issuing notices to website administrators using Google Analytics.
What is First Party Data?
First party data is information about individuals that is collected directly from them, rather than from third-party vendors.
The essential guide to server-side tracking
Digital marketers are starting to embrace server-side tracking, which is shaking up web analytics.
The quick Guide to Matomo Analytics
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
How to analyse Heatmaps
If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website. Let’s start with the list of five essential questions that you can answer with heatmaps: Are people seeing important content? Are people clicking on page elements such as buttons, links,...
