Three main trends for Retail in 2022
The rapid transformations that retail has experienced over the past two years have been largely due to technology.
Category: Business
Why are Stories important for your Business?
The ability to tell stories is an important business tool that any business looking to build a lasting and powerful brand should be able to master.
What is a Decentralized Autonomous Organisation (DAO)?
A decentralized autonomous organisation, or DAO, refers to a company that is managed in a decentralized way using blockchain-based smart contracts.
6 Best Ways to Get Your First 100 Customers
Now that you have a plan in mind and have started your business, you must be anxious for customers to start pouring in. Getting customers is not as simple as just having the right product or service that fills a gap in the market, it is vital to get your message to the people you are targeting.
What is a Conversion Funnel?
The ecommerce term Conversion funnel describes the various stages of a buyer's journey that leads to a purchase
What are the Responsibilities of the Team during the Discovery Phase?
The team that participates during the discovery phase is a key factor in your product’s success. The project’s complexity, goals and the number of specialists required to make the team work depends on their needs. Here is a list of team members for a discovery-phase team. Project Manager. The project manager plans and organizes meetings...
What Is the Discovery Phase? And why should I pay for it?
The discovery phase is a process of collecting and analysing information about the project. It precedes the development process and allows getting a well-rounded and comprehensive understanding of goals, scope, and possible limitations. The discovery phase (or stage), is where you study the target market, determine your product-market fit, and gather all project requirements. People...
Availability Heuristic and Representativeness Bias: How to deal with it as Developer
Availability heuristic was first introduced in 1973 by psychologists Amos Tversky and Daniel Kahneman in the paper titled “Availability: A Heuristic for Judging Frequency and Probability.” Tversky and Kahneman explain that the availability heuristic is a product of human nature to rely on information that is readily available—information that is easily recalled from memory. The...
Remote and hybrid Work in 2022 – Trends and Predictions
Companies that refuse to accept the new reality of remote and hybrid work (without good reasons) will start to look out of date, especially as the benefits for diversity, recruitment, and work-life balance increase. But hybrid work experiences still friction. While 2021 was about getting bosses to allow people to choose where they want to...
How to develop a winning Customer Engagement Strategy
A customer engagement strategy is of paramount importance for your business. There are several key elements that you have to take into account when you develop a customer engagement strategy. 1. Your website and app should define the ideal customer journey This is the first step in your customer engagement strategy. Without it, you would...
