Today, it’s easier than ever for virtually anybody to start an online business. Whether we’re talking about knowledge-based industries and online courses, eCommerce stores or affiliate websites, even those without prior coding skills and technical knowledge can easily design and build a website and launch an online business. However, just because it’s easy to start...
Category: Business
8 Reasons why your Business should invest in Customer Engagement
Customer engagement is a very popular buzzword for online businesses. It measures a brand’s interactions with customers at all touchpoints during their entire lifecycle. Brands can build and strengthen a connection with customers by engaging them on a variety channels. This adds value beyond mere transactional relationships. Customer engagement has many benefits One might wonder...
How can you measure customer engagement?
Although there is no single formula for calculating customer engagement and it can be literally measured by nearly every marketing KPI in the world, there are some metrics that can be combined to provide the best way to estimate the level of engagement for your company. Average time on site/page The most important on-site metrics...
The 4 Stages of Digital Transformation
Digital technologies play a transformative role in modern economic life. However, most companies are still struggling to understand how to capture the various types of value these technologies provide. It is not easy to develop a strategy that fully leverages the digital value of these technologies. Firms often assume that digital technology will bring about...
What are the Pros and Cons of Remote Work?
Remote work is on the way of becoming the new normal for office workers. Many companies still struggle to deal with this since it's of course a huge change for cooperation culture.
