Availability heuristic was first introduced in 1973 by psychologists Amos Tversky and Daniel Kahneman in the paper titled “Availability: A Heuristic for Judging Frequency and Probability.” Tversky and Kahneman explain that the availability heuristic is a product of human nature to rely on information that is readily available—information that is easily recalled from memory. The...
Category: Business
Remote and hybrid Work in 2022 – Trends and Predictions
Companies that refuse to accept the new reality of remote and hybrid work (without good reasons) will start to look out of date, especially as the benefits for diversity, recruitment, and work-life balance increase. But hybrid work experiences still friction. While 2021 was about getting bosses to allow people to choose where they want to...
How to develop a winning Customer Engagement Strategy
A customer engagement strategy is of paramount importance for your business. There are several key elements that you have to take into account when you develop a customer engagement strategy. 1. Your website and app should define the ideal customer journey This is the first step in your customer engagement strategy. Without it, you would...
How To Avoid The Most Common Mistakes Made By New Entrepreneurs
Today, it’s easier than ever for virtually anybody to start an online business. Whether we’re talking about knowledge-based industries and online courses, eCommerce stores or affiliate websites, even those without prior coding skills and technical knowledge can easily design and build a website and launch an online business. However, just because it’s easy to start...
8 Reasons why your Business should invest in Customer Engagement
Customer engagement is a very popular buzzword for online businesses. It measures a brand’s interactions with customers at all touchpoints during their entire lifecycle. Brands can build and strengthen a connection with customers by engaging them on a variety channels. This adds value beyond mere transactional relationships. Customer engagement has many benefits One might wonder...
How can you measure customer engagement?
Although there is no single formula for calculating customer engagement and it can be literally measured by nearly every marketing KPI in the world, there are some metrics that can be combined to provide the best way to estimate the level of engagement for your company. Average time on site/page The most important on-site metrics...
The 4 Stages of Digital Transformation
Digital technologies play a transformative role in modern economic life. However, most companies are still struggling to understand how to capture the various types of value these technologies provide. It is not easy to develop a strategy that fully leverages the digital value of these technologies. Firms often assume that digital technology will bring about...
What are the Pros and Cons of Remote Work?
Remote work is on the way of becoming the new normal for office workers. Many companies still struggle to deal with this since it's of course a huge change for cooperation culture.
