User-centered design is a term used in the software industry to describe designs that focus on the users' needs and experience. The idea is that by understanding users' goals, motivations and needs, designers can create better software that is more enjoyable and easy to use. User-centered design is sometimes also called human-centered design or user...
Category: Design
What is the Double Diamond design model?
There are many ways to design. Design is not like other disciplines that have immutable processes. Design is a field that encourages and allows practitioners to adapt and change their methods. As such, the design process could be seen as antifragile: it is similar to a forest strengthened by fire or a muscle that is...
What is Bionic Reading?
Bionic Reading allows users to simplify text and eliminate distractions. The app highlights the most important parts of text and revises them accordingly. This helps to guide the eye through the text and aids in the brain's recall of previously learned words. It does so by guiding the eyes through text with artificial fixation points....
Tips to Use User Generated Content for Your Business – Marketer’s Choice
According to a TurnTo Networks survey, 90 percent of consumers believe User-generated content (UGC) has a more significant impact on their purchasing decisions than advertising emails or even search engine results. If past marketing campaigns are to be considered, this holds entirely true. User-generated content has immense potential to assist you in your marketing journey....
Instagram is testing Full Screen Content
TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...
How to benefit from the TikTok Algorithm for Marketing
TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and personal branding. TikTok, which has more than 1,000,000 users, was the most popular domain in the world in 2021, even more popular than Google. TikTok is the most popular platform for sharing video...
What are Wireframes?
Wireframes are a two-dimensional skeletal outline for a website or an app. It is similar to an architectural blueprint.
