Open post Elon Musk won’t have a board to watch him when he takes Twitter private – does that matter?

Elon Musk won’t have a board to watch him when he takes Twitter private – does that matter?

It appears Twitter’s board of directors finally warmed to Elon Musk’s hostile bid and agreed to a sale – but not before it took a severe beating from the Tesla and SpaceX billionaire, Twitter founder Jack Dorsey and other prominent users on their own social network. Musk, who on April 25, 2022, sealed a deal...

Open post Connecting online with offline for retail

Connecting online with offline for retail

In a world that is increasingly driven by online technology, it is easy to forget the importance of connecting online with offline for creating the best possible customer experience. For retail businesses, this connection is essential to success. There are a number of reasons why connecting online with offline is important for retail businesses. Customer...

Open post Podcast engagement is booming - Female listeners are driving growth

Podcast engagement is booming – Female listeners are driving growth

It is well-documented that new content options like podcasts have been appealing to consumers throughout the pandemic and are still gaining mainstream popularity. This is due to the growing number of podcast listeners, both in multicultural and older age groups. Light podcast listeners make up almost half of all podcast listeners today (49%) and data...

Open post What Elon Musk’s US$3 billion Twitter deal means for him – and for social media

What Elon Musk’s US$3 billion Twitter deal means for him – and for social media

The world’s richest man, Elon Musk, is now the largest shareholder of Twitter after acquiring a 9.2% stake in the social media platform for just under US$3 billion (£2.3 billion). The announcement drove Twitter’s share price up 27%, and it continued to grow in after-hours trading. This investor enthusiasm is not surprising. Social media platforms...

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