A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand. Microsites can help brands achieve a...
Category: Interaction design
How to create a great story for your product
Creating a great story is an art. And — like every art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can understand by reading a guide like this. It’s a process that requires trial-and-error to master it. Fortunately, there are some elements that can help you making a great story for...
TikTok GUI Design Tricks
TikTok is famous for it's addictive nature, especially with younger users. It uses a few design tricks to keep users engaged. Onboarding - It starts with a Swipe The process of getting hooked to TikTok starts right away in the users onboarding experience. TikTok asks users to choose their interests. This information is used for...
How AI will change the design industry
Artificial Intelligence (AI) has the potential to revolutionize the design industry, making designers more efficient and giving them new capabilities. However, AI is still mostly unknown to many designers, and figuring out exactly how it will work in the design world is very much open for discussion. AI is a buzzword that is often used...
Is the plain-text Internet having a comeback?
Many pages on the internet have become unusable - often for reasons that are related to advertising. After all, running a web page costs money and ads bring money. However, there is a growing number of web pages that are pure plain-text. No images, no ads. Just plain-text. Plain Text Sports is one of these...
Why do Users prefer tappable content?
In the age of instant gratification, users are more likely to engage with content that is easily accessible and requires little effort to consume. This is especially true for mobile users, who are often on the go and have less time to dedicate to reading long-form content. Tappable content, such as listicles, infographics, and short...
What is a Mockup?
Anyone who has ever been involved in designing a website or an application knows the importance of creating a mockup. What is a Mockup? A mockup is a static design for a web page or an application. It includes many of the final design elements, but it is not functional. Mockups are not as polished...
Seven Power Tips for Web Stories
Stories on social media keep us for much longer than we planned. It's hard to know what's next and we're more likely to click through than exit. Stories keep users watching things, making it a great place for businesses. Have you ever wondered what type of story to write? Here are seven ideas worth considering....
What are Web Stories?
Web Stories are a full-screen immersive format on mobile devices that feature a series of tappable visual slides.
What is a Design Sprint?
A Design Sprint is a five-day process that help you answer critical business questions through design, prototyping and testing ideas with customers. It was developed at GV and blends business strategy, behavior science, design thinking and more into a process that any business can use for their products. Why a Design Sprint? Devising a new...
