Open post academic

AI-assisted writing is quietly booming in academic journals. Here’s why that’s OK.

If you search Google Scholar for the phrase “as an AI language model”, you’ll find plenty of AI research literature and also some rather suspicious results. For example, one paper on agricultural technology says: As an AI language model, I don’t have direct access to current research articles or studies. However, I can provide you...

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Noam Chomsky turns 95: the social justice advocate paved the way for AI. Does it keep him up at night?

Noam Chomsky, the revered and reviled genius once famously described as “the most important intellectual alive”, turned 95 on December 6th. He is a monumental figure in modern linguistics, and only a slightly lesser deity in psychology, philosophy and political activism. His work establishing cognitive science as a discipline is so fundamental to the rise...

Open post Meta Pixel

How We Built a Meta Pixel Inspector

The first large-scale, crowdsourced study that monitors how Meta tracks people across the internet By: Surya Mattu, Angie Waller, Simon Fondrie-Teitler, and Micha Gorelick Introduction Have you ever shopped for a product online only to see the item appear ad nauseam in your Facebook or Instagram feeds? This is often the result of the Meta...

Open post The power of experiments

The Power of Experiments

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial...

Open post A/B Testing

Why is A/B testing important?

A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines, or two different offers. The...

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