TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and personal branding. TikTok, which has more than 1,000,000 users, was the most popular domain in the world in 2021, even more popular than Google.
TikTok is the most popular platform for sharing video content and its user base continues to grow. This is due to its ability to build a sense of community among its users. TikTok allows creators and users to share content, such as business updates and entertaining skits. These are all great ways to bring people together.
What makes TikTok so appealing for users is it's ability to leave space for imperfection. Messages often come across improvised which makes them authentic. This has changed how businesses view engagement with their audience. Instead of sending out the perfect marketing message, businesses have room for experimentation. This often leads to stronger relationships between the producer and the viewer. TikTok's ability to make your brand visible and establish relationships with customers is a key factor in how successful you are at marketing.
The TikTok algorithm
TikTok has a sophisticated AI algorithm under its hood that makes it easier to reach and retain audiences than other social networks. According to TikTok's business pioneers Shye Lee and Aishah Mohammed, TikTok is one of the most comprehensive platforms in terms of visibility metrics. Lee says that the TikTok algorithm curates content so you only see what you naturally like. Mohamed says that "It's so great at showing your content the right people that you don't need to spend money on targeted ads."
Mark Cuban, Shark Tank billionaire, is on TikTok. He stated that while TikTok has spent hundreds of millions to develop their app, it wasn't a viral sensation. Their artificial intelligence - aka the TikTok algorithm - is what they do better than any other app.
Major corporations and companies have ignored TikTok, believing it is a trendy network for teens. This is false. The Business of Apps' Tik Tok Usage and Revenue Statistics (2022), study found that 28% of TikTok users were under 18 years old, 35% are 19-29 years old, 18% are 30-39 years old, and 19% over 39.
TikTok's userbase includes professionals, entrepreneurs, and consumers as well as younger users. These statistics show that TikTok's user base is a great place to start growing your business. Your target audience may also be there.
Tell a story
TikTok's ability connect users means that consumers expect to be connected and have a sense of authenticity and vulnerability when it comes to the content they consume. Begin by creating your image on TikTok. Include your brand story with details about your company's history and future plans. A hashtag library is a great way to get a feel for the terrain in your business niche. The TikTok algorithm will then suggest hashtags that match what you have typed.
Although hashtags are important, they should not be the core of your TikTok strategy. Story-telling is the key to building your brand on TikTok. You can then keep the momentum going with explainer videos and reviews. You can use hashtags to get into the right algorithm but your brand story and the audience you create around it are what will keep you business relevant.
Substance
TikTok marketing is a great way to market your business because there is very little competition. However, being in an uncompetitive market does not guarantee smooth sailing. Remember that a view is just a view: although virality and a lot of views might sound like your ultimate goal on TikTok for business, it is not the only thing that matters. The quality of the views and the number of followers are just as important as any other content marketing strategy.
TikTok is not for the purpose of going viral. Content that does not accurately represent your brand sends a wrong message. This will result in you alienating your potential followers and failing to communicate the details about your business to prospects.
Some of the followers that you build could only be interested on certain videos and not your products or services. This could hurt your business's ability to grow on the platform. Your business goals should be the focus of everything you post to TikTok. Although it can be thrilling to gain followers and views, it is only a means to an end.
Companies will be more likely to achieve the same success with their TikTok accounts if they have the right strategy and engage content. Get in touch with us and learn how to learn from TikTok and to boost your own apps.
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Source: Forbes
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