Is Apple Killing A Billion-Dollar Ad Industry With A Popup?

The focus on Apple’s WWDC 2020 Keynote was on the next iterations of iOS, mac OS Big Sur and of course Apple Silicon. From the perspective of advertisement agencies, there was a specific feature that made them – let’s say – uneasy. It’s a new iOS 14 privacy-feature that requires active opting-in from users. Starting … Continue reading Is Apple Killing A Billion-Dollar Ad Industry With A Popup?