The announced change of WhatsApp’s privacy terms has lead to an exodus of users to alternative messengers. It’s no surprise that this happened, since WhatsApp’s mother company Facebook is interested in data and will find ways to monetize it. They have done this in the past when they forced companies to use their WhatsApp Business API. In turn, many companies abandoned their WhatsApp groups because they didn’t want to pay. However, WhatsApp now targets consumers with the change of the privacy policy. Telegram and Signal profited from this and their user bases grew considerably. This makes these platforms attractive because as company you should follow the users.
The Problem
But there’s a problem looming on the horizon. Right-wing extremists also use these messenger platforms. For example, a group that sues Apple for allowing Telegram on App Store, claims Telegram has hateful content. The very same argument was used to kick Parler from the App-Stores (rightfully so I might add).
What does this mean for you as a company? If you are willing to take the risk that the messenger platform of your choice is taken down from App-Stores, you can certainly go with Telegram or Signal. But don’t be surprised if there are problems and the apps end up banned from the App-Stores.
The Alternative Solution
If you want to create a similar user experience for your customers without the risk of being taken down from the App-Store, we at IKANGAI can offer you an alternative. It is a App-Store independent Progressive Web App that your users install via Browser-Link.
As a company, you profit in several ways. First of all, the data is yours. We are not in the business of selling data to third parties. We even provide you the means to run our system on your premises if you want to.
Secondly, there are additional features such as message formatting with Markdown to make your messages even more attractive. Users can react to your messages with reactions and give comments. These comments are only shared between you the user: others don’t see these comments (unless you want this). This creates a personalized experience on the one hand while preventing shitstorms on the other hand.
Are you interested? We are happy to present our platform to you personally and offer you a solution tailored to your needs.
What is the WhatsApp Newsletter Alternative and how does it work?
