Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large newsletters with thousands of recipients and costs several € 10,000 per month. But even small newsletters with a hundred subscribers feel this cost leap: if sending a message costs several euros, then you think twice about whether you really send a message.
Our company now offers companies a WhatsApp Newsletter alternative with a monthly flatrate. This keeps costs under control and allows you to provide your customers with updates as usual.
